I'm new to WoW, but I loved the old Warcraft games. I played them mostly for the storyline. Blizzard did an excellent job in the story I felt (especially with Warcraft III), but in my experience so far with WoW, it doesn't seem as if the story matters so much anymore. I find that I do quest after quest only looking for more loot. Nothing that I do with my character affects anything or anyone, and everyone else only seems to care about getting to endgame to do raids and such. Half of the time, I can't even determine what the main quest or plot is.
My question is: am I the only one? What do you guys think? Does the Lore and story of Warcraft still matter? Does it match up to the narrative displayed in Warcraft III?